​
Promoter

Promoters/Affiliates are individuals or companies who drive traffic to a company’s website, products, or services through referral links and earn a commission when that traffic converts.

​
Clicks

Clicks are the number of unique visits to your website via the referral link. NB: The user’s first click on your website via the referral link is what is counted.

​
Referral

A referral is an individual or business that signs up for or purchases a service using a referral link. A referral can either be a lead or a customer.

​
Lead

A lead is an individual or business that signs up on your website using a referral link but hasn’t purchased from your website.

​
Customer

A customer is an individual or business that signed up on your website using a referral link and has made at least one purchase from your website.

​
Sale

A sale occurs when a customer makes a purchase using a referral link. We generate rewards or commissions only for sales.

​
Referral Tracking

This refers to when the referral details (email address/UID) are sent to FirstPromoter from your website after they sign up or fill out a form. This can be done using the referral tracking script or API.

​
Sale Tracking

This refers to when payments are tracked from your billing provider, allowing commissions to be generated for your affiliates.

​
ref_id

This is the referral id/token assigned to an affiliate/promoter once they signup or are added to a campaign. It is generated by FirstPromoter by default and can be set using our API as well. If a referral link is used it is set as a cookie _fprom_ref in your browser

​
tid

This is a tracking ID that is dynamically generated by FirstPromoter when someone visits a referral link. This ID is set as a cookie called _fprom_tid in your browser.